With the introduction of AI technology, companies are now able to create personalized content to appeal to various audiences. For example, Starbuck’s My Starbucks Barista system uses artificial intelligence to place orders. The algorithm uses account information, customer preferences, past purchases, third-party data, and contextual information to offer recommendations and messages that reflect the user’s personality. Artificial intelligence can also be used to boost lead generation. Here are some examples of how AI can improve e commerce.
AI systems are used to make the shopping experience as seamless as possible. AI-driven personalisation features are already being deployed in retail, with companies such as Amazon building voice shopping software that enables shoppers to purchase items without having to leave the app. For example, AI-based personalisation technology in the fashion industry is allowing retailers to offer personalised recommendations based on the customers’ preferences. This is a significant advancement for online retailers and consumers.
AI is already affecting ecommerce. By intelligently developing sales processes, it can improve the customer experience and boost ROIs. While the impact of AI on ecommerce is relatively new, the technology has already helped countless ecommerce websites succeed. By 2025, Omdia predicts that AI software will generate $100 million in revenues. And the potential is endless: as the technology continues to improve, it will continue to grow in both popularity and revenue sccbuzz
